…make sure you go and check out work by Jesper Ulvelius. Better yet, click through his photo diary here. You will not be disappointed. His photos are simple, but that’s partly why they’re so great. They’re not so much about the technique, but about the content, and his subjects. He takes beautiful portraits. There is a comment thread in A Photo Editor that discusses “visually acceptable” photography, and one commenter says:

Without the content, or copying someone’s images because they have the look of the day, seems like chasing after someone else’s dream. Examples that I remember are the Hosemaster Phase in the late eighties, the overpower the sun Octabank phase in nineties, the make the subject look like an idiot short-lived fad in business magazines in the eighties to the lens-baby throw it out of focus trend, the over-exposed FL look on color-negative, the list goes on and on.

If the image has content and a purpose, then you remember it or are impacted by it. If it is just the trend of the moment, it glosses by.

Jesper’s images are just this. There is a lot of this point and shoot style going around right now (I’m guilty of shooting this way too), and I’m not quite sure if it’s a fad, or a cop out (more on this later), but when you throw out the complications of bulky equipment and fancy cameras, what you’re left with is pretty much a raw image. What you see is what you get, and this where the content becomes important. Take a look at Jesper’s pictures and see for yourself. I think you’ll agree that his content is what carries his pictures.

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