Without the content, or copying someone’s images because they have the look of the day, seems like chasing after someone else’s dream. Examples that I remember are the Hosemaster Phase in the late eighties, the overpower the sun Octabank phase in nineties, the make the subject look like an idiot short-lived fad in business magazines in the eighties to the lens-baby throw it out of focus trend, the over-exposed FL look on color-negative, the list goes on and on.
If the image has content and a purpose, then you remember it or are impacted by it. If it is just the trend of the moment, it glosses by.
Jesper’s images are just this. There is a lot of this point and shoot style going around right now (I’m guilty of shooting this way too), and I’m not quite sure if it’s a fad, or a cop out (more on this later), but when you throw out the complications of bulky equipment and fancy cameras, what you’re left with is pretty much a raw image. What you see is what you get, and this where the content becomes important. Take a look at Jesper’s pictures and see for yourself. I think you’ll agree that his content is what carries his pictures.